10 Snarky But True Comments About Brand Updates

Brand Updates are all the rage right now. With so many companies racing to promote themselves through an updated identity, websites like Brand New review redesigns and new designs of well known products and companies. While some users go to these websites to see design trends and keep up with the industry, others troll the comment section to try out new stand-up material or pick slap-fights with other designers. So, to honor these sarcastic and spiteful wordsmiths, we’ve compiled a list of our 10 favorite comments on recent brand updates.

10). Drugs are bad, mmmkay?

Merck is a German tech company that specializes in healthcare and life science. While the old logo looked dated, it instantly told you Merck was a healthcare company. The new logo combines a slime green color with a gawky font that ends up looking odd when put together.

9). Best Come Back Now

The hotel chain lost its signature crown, which has been around since the 1960’s, in favor of a simple blue orb. While the update isn’t groundbreaking by any means, it makes the company feel more modern and ultimately gets the job done.

8). Pizza > Flag

The fast food pizza chain recently swapped out its dated Italian flag for a sleek looking slice of pizza. Again, nothing that is going to make you stop and admire it, but it brings the brand into the 21st century.

7). Panda Smackdown

Panda Express recently updated their panda to be a little more contemporary. The update was very nice overall, but you can’t help but notice the similarity to the World Wildlife Fund logo.

6). Waka Waka Waka Waka

The National Basketball League is the professional league of Australia and New Zealand. Designers everywhere are rejoicing over the old logo no longer being used, and the new logo is okay, although it does look like a certain arcade hero from the 80’s…

5). Wings over Dallas

The Tulsa Shock of the WNBA have moved to Dallas and changed their nickname to The Wings. The Shock complemented their NBA counterpart, the Oklahoma City Thunder, and now they complement the Dallas Mavericks. The logo is alright, but the blue/green color palate is much more vibrant than the Mavs’.

4). Star To Heart

Twitter recently replaced it’s “Favorite” iconic star with a heart that will now represent “Likes.’’ This doesn’t really fall as a complete brand update, but it is a major change for the social network. The change has come with a significant amount of negative response, but it does align with other social media channels.

3). Breaking the First Amendment

The Italian Car maker, Alfa Romeo, recently updated its trademark logo. It doesn’t look like much but the new logo is cleaner and looks more luxurious than the old one.

2). Racing Around the Gym

Pure Gym is the largest chain of gyms in Great Britain, even though it has only been around since 2009. They didn’t have much of a logo to begin with, so almost anything is an improvement. It does, however, bring back memories of the early levels of childhood racing games.

1). Cleveland, The Factory of Sadness

Cleveland, a team with a storied history in the NFL, underwent one of the more high profile brand updates before the start of the 2016 season. The Browns stuck with their classic helmet logo, and brightened up the orange ever so slightly. The update was a decent one, but nothing could save Browns fans from the inevitable bashing they would receive because of their team’s rough recent history.