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An Introduction to Inbound Marketing

An Introduction to Inbound Marketing

The missing piece to your digital marketing puzzle

It’s easy to get lost in the vast world of digital marketing. A lot of the time, it’s hard enough just figuring out where to start promoting your business online. And without a definitive plan to guide you through your efforts, you run the risk of wasting precious time and money.

We’ve already discussed the importance of SMART goals in the age of digital marketing. SMART goals allow you to know where you are and what your next steps should be at any point in a marketing campaign. When setting your goals, you want to ensure that they are SMART (an acronym commonly used to describe a way to outline goal setting that works. The letters in smart stands for:






For a more in depth breakdown on how to make your goals SMART, click here to view our blog about SMART goals.

So where do we use SMART goals? We need these measurable goals when we use inbound marketing to launch a new campaign.


Inbound marketing is the process of creating content that is desirable to a target buyer persona. This brings web traffic and creates leads with an interest in what your company has to offer.

Rather than shouting at your prospects to gain their attention, you are attracting visitors to you. Basically, an inbound marketing strategy combines website search engine optimization, blogs, premium offers, email marketing, and social media marketing together into one cohesive system. When used properly, this strategy can shorten the sales cycle, lower cost per new customer and generate measurable ROI.