From Measurable to Memorable: Marketing goals that work
When an agency asks you about your marketing goals, your immediate goals may fall along the lines of maximizing your leads so that you can grow them into customers in order to increase your profits. Others may include beating your competition or remaining under budget. Maybe a goal may even be to increase your brand’s recognition. Sound familiar? Even when your goals seem to be among the obvious, it is important to formulate them in a way that makes them achievable. You know where you want to go, but how do you get there? When working with large, generic goals you can sometimes miss the obvious questions that could help alleviate some of your business’s marketing challenges. And because you haven’t broken down these generic goals into more specific, measurable goals you have no way to monitor your progress. Forget the generic goals, they are found among every business, it is what you specify that sets you apart.
Determining your goals is just the first step. After you determine your goals, you need to determine your measures of success. For example, if one of your overall goals is to generate leads through the use of social media, specify the measurable objectives that you must fulfill that makes the goal measurable. Those objectives could be seen as getting a specific number page visitors a month, likes on your Facebook page within a month, or a certain number of Twitter followers within a month.
By breaking down the generic goals into more specific goals, it will become easier to see even the smallest movements in progress. Consistently monitoring your goals can help you get a sense as to whether your goals or objectives are achievable or if their specifics, or your weighted timeframe, need to be changed. This is where digital marketing comes into play. Not only does this new idea measurability seem possible, digital marketing makes it measurable. With digital marketing tools such as HubSpot and Hootesuite, you have the tools to visually see the progress of all of your set and specific goals. Through social media monitoring to lead generation, watch the customer interaction with your content soar as you generate measurable goals for your new market.
