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What Does It Mean to be a Full-Service Marketing Agency?

What Does It Mean to be a Full-Service Marketing Agency?

We’re proud to serve our clients as a full-service marketing agency. But what exactly does that mean? And how do full-service agencies differ from boutique agencies? Simply put, a full-service marketing agency is a one-stop shop for your marketing needs. This means the agency has the capability and expertise to handle everything your business needs to be successful from strategic planning, creative development and production, management, and analytics. At Morris Creative Group, our team members each bring a diverse skillset to the table. Combining creative problem solving and data-driven strategies, you’ll get the best of both worlds. Plus, by working with a full-service agency, you have access to the latest software and a team of professionals who are knowledgeable on marketing trends and best practices and have the experience needed to present options that are effective for your specific goals. Plus, we’re with you every step of the way and won’t rest until your needs are met. 

Our unique solutions deliver real business value to your bottom line. Multichannel marketing is at the core of our strategy – here are some of our capabilities:

BRANDING — Whether you’re an ambitious startup creating a brand from scratch or a well-established organization hoping to elevate or refresh your existing assets, MCG can help. We create strong brand strategies that are sure to make memorable impressions and foster real, genuine connections with the people that matter most to your business. 

WEBSITES — We build beautiful, functional websites that help you stand out from the competition. According to GE Research, 81% of shoppers research a product online before committing to a purchase. Don’t deter potential customers because your website is outdated or inconvenient.

SEARCH ENGINE OPTIMIZATION (SEO) & SEARCH ENGINE MARKETING (SEM) — Everything is just a quick Google search away – which means your business should be, too. By paying close attention to factors like website design and keywords, we can increase your visibility when people search relevant queries. We’re fans of both organic and paid searches, meaning you’re sure to reach your target audiences. Our team is Google and SEMRush certified – meaning we’re able to offer the most impactful solutions and deliver results that are worth your investment. 

INBOUND MARKETING — We view inbound marketing as a process of helping potential customers find your company. Through blog posts, content offers and marketing campaigns, we’re determined to generate highly qualified leads. 

DIGITAL & PRINT DESIGN — Using our experience, tools, and eye for detail, we develop designs that articulate your brand effectively. We create timeless, on-target designs and concepts that are aligned with your business strategy. Whether we’re creating social media assets, billboard designs, merchandise, or brand collateral, we put our heart into each step. 

SOCIAL MEDIA — We are social by nature! MCG can manage your social media accounts by creating meaningful content and monitoring daily engagement. From social commerce to social listening, we are confident in our abilities to increase your reach across social media platforms. 

COPYWRITING — We work collaboratively with our clients to ensure that both your written and visual messaging sell your brand. We write every piece of content in a tone that is the best fit for your target market, brand style, and platform of choice.

DIGITAL & GEO-TARGETED ADS— Did you know you could target consumers based on their geographic location or personal interests? Thanks to modern marketing programs, we’re able to reach even the most niche audiences. From social media to audio streaming, you can effectively reach the people that are most likely to be interested in your product or service – and the best part is that technology will only continue to improve! 

AND MORE! — Since 1991, we have been passionate about helping purpose-driven brands increase traffic, sales, awareness, and more. You name it, we will help you achieve it. We know that just as every company is unique, its marketing should be too. That’s why our strategy-driven team is tactically agnostic We create personalized marketing strategies that are in tune with your goals. So, if you don’t see a service that fits what you’re looking for — don’t fret. 

Are you ready to take your business to the next level and see what partnering with a full-service marketing agency is all about? Contact our team to learn more about our unique solutions and to schedule a no-obligation consultation.