MCG is Google Certified. What does that mean?
Advertising on Google has proven to be one of the most powerful ways to drive more traffic to your website and generate quality leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. As MCG creates custom marketing plans that help businesses reach their goals, Search Engine Optimization (SEO) and Search Engine Management (SEM) play a large role in our recommended strategies. To ensure we suggest the most impactful recommendations and deliver results that are worth your investment, our team is Google certified.
According to Google, “a Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.” But more importantly, why does it matter?
Of course, being Google certified shows that you are a specialist in the industry, but it also serves as a stamp of approval that you’re a trustworthy advertiser. When a business decides to take the next step and invest in SEO, it’s important that the agency they partner with has the experience and skillset required to steward the investment wisely.
To pass the various Google Ads certification exams, marketers must understand the underlying theories behind online advertising and be able to create, analyze, and optimize real-life ads. Knowing the concepts behind KPIs creates an all-encompassing understanding that comes in handy when creating and managing campaigns for clients.
Certifications are great, but the learning doesn’t stop there! Our team is constantly staying informed on Google updates and best practices.
Is your business ready to invest in SEO? MCG is experienced in creating custom plans that help organizations reach their goals by paying special attention to website design, keywords, and organic and paid searches. Contact us to learn more about our services and to schedule a no-obligation consultation.