Listen Up: Audio Streaming Apps Could Help Your Business
Spotify, Pandora, Apple Music, iHeartRadio, SoundCloud, and more… The way we listen to music has changed drastically over the years due to the increased popularity of audio-focused apps across our devices. And let’s face it, there is no usage plateau in sight. According to studies completed by Allied Market Research, the global online music streaming industry is expected to reach $24.71 billion by 2027.
Next time you tune into your favorite streaming service for music or a podcast, pay close attention to the ads you hear. Do they seem like they are catered to your specific needs or interests? Well, it’s because they are.
Reach the right people
Advertising on streaming radio platforms allows brands to target their customers by factors such as location, income, content preferences, and interests. This is one of the many reasons why understanding the most about your target audience and niche buyer personas is crucial. As you create your advertisement, think– “what do my customers want or need to hear in an ad like this,” or “what does my brand need them to hear?”
Meet your specific goals
Similar to a sponsored post on social media, audio ads can prompt a listener to complete a specific action using an integrated call to action (CTA). Audio ads are typically accompanied by a clickable digital banner. Here, brands can link their website, reservation portal, or even an exclusive deal. Make it worthwhile, though, as listeners may hear the ad while driving, working, or jogging. Motivate them to pick up their phone or have them recall the ad later by offering something they won’t forget.
Create a stress-free customer journey
Don’t waste time. Instead, get straight to the point. Ads inherently interrupt the content listeners originally visited the audio streaming app for, so make every second count by being specific about your CTA. For example, if your goal includes increasing website traffic, verbally mention checking out your website and include a link in the corresponding digital banner. Consumers desire an easy journey, so don’t complicate things.
Get results faster
Audio ads have a relatively short turnaround time, especially when compared to television commercials or print advertisements. Once the ad is created, space can be bought on the platforms directly or programmatically through a placement tool.
Audio streaming platforms play a large role in our day-to-day lives. From morning commutes to evening dog walks (and even the work hours in between), people turn to music, podcasts, and audiobooks for entertainment and inspiration. Make sure your brand is capitalizing on this opportunity to meet your target audience where they already are.
Looking to market your brand through audio ads or hoping to explore other ways of reaching the right people? The MCG has experience running location-specific audio streaming digital ads. Whether you’re looking to reach a specific zip code or an entire city, the MCG team can help you create a radio ad that captures your target market’s attention. Contact us today to schedule a no-obligation consultation and tell us about your goals.