Marketing 3.0 :: The Participation and Collaborative Value Creation Age
A few months ago I had the privilege of co-presenting a seminar called Marketing 3.0 (with Rich DeForest of Pearl Marketing Technologies) at the Knoxville Chamber. It was based on the book by Dr. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, who is frequently called the “father of modern marketing.”
My thanks to Pearl and to the Chamber for affording me the opportunity. It was a lot of fun.