Marketing buzzwords for 2014
In the marketing world, we are constantly trying to sell or be sold with the latest buzzwords. The truth is, they are often thrown around in situations where they are not needed or not justified to make a point. What is a buzzword anyway? The dictionary defines buzzword as:
buzz·word
noun ˈbəz-ˌwərd; first known use of the term buzzword was in 1946, according to the Merriam Webster dictionary
- a word or phrase that becomes very popular for a period of time
- an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen
- a voguish word or phrase —called also buzz phrase
We stumbled upon a list of popular marketing buzzwords from NGEN works that includes some of my favorites, including BYOD (device), game changer and make the logo bigger. Which ones do you use (or love to hate)?
- accelerate
- accountability
- action items
- actionable
- aggregator
- agile
- algorithm
- alignment
- analytics
- at the end of the day
- B2B/B2C
- bandwidth
- below the fold
- best of breed
- best practices
- beta
- big data
- bleeding edge
- blueprint
- boil the ocean
- bottom line
- bounce rate
- brand evangelist
- bricks and clicks
- bring to the party
- bring to the table
- brogrammer
- BYOD (device)
- change agent
- clickthrough
- close the loop
- codify
- collaboration
- collateral
- come to Jesus
- content strategy
- convergence
- coopetition
- create value
- credibility
- cross the chasm
- cross-platform
- cross-pollinate
- crowdfund
- crowdsource
- curate
- cutting-edge
- data mining
- deep dive
- design pattern
- digital divide
- digital natives
- discovery
- disruptive
- diversity
- DNA
- do more with less
- dot-bomb
- downsizing
- drink the Kool Aid
- DRM
- e-commerce hairball
- eat your own dog food
- emerging
- empathy
- enable
- end-to-end
- engagement
- engaging
- enterprise
- entitled
- epic
- evangelist
- exit strategy
- eyeballs
- face time
- fail fast
- fail forward
- fanboy
- finalize
- first or best
- flat
- flow
- freemium
- funded
- funnel
- fusion
- game changer
- gameify
- gamification
- glamour metrics
- globalization
- green
- groupthink
- growth hack
- guru
- headlights
- heads down
- herding cats
- high level
- holistic
- homerun
- html5
- hyperlocal
- i _______
- iconic
- ideation
- ignite
- immersive
- impact
- impressions
- in the weeds
- infographic
- innovate
- integrated
- jellyfish
- knee deep
- lean
- lean in
- let’s shake it and see what falls off
- let’s socialize this
- let’s table that
- level up
- leverage
- like _______ for _______
- lizard brain
- long tail
- low hanging fruit
- make it pop
- make the logo bigger
- maker
- marketing funnel
- mashup
- milestone
- mindshare
- mobile-first
- modernity
- monetize
- moving forward
- multi-channel
- multi-level
- MVP
- netiquette
- next gen
- next level
- ninja
- no but, yes if
- offshoring
- on the runway
- open the kimono
- operationalize
- opportunity
- optimize
- organic
- out of pocket
- outside the box
- outsourcing
- over the top
- paradigm shift
- patent pending design
- peeling the onion
- ping
- pipeline
- pivot
- pop
- portal
- proactive
- productize
- proof of concept
- public facing
- pull the trigger
- push the envelope
- put it in the parking lot
- qualified leads
- quick-win
- reach out
- Ready. Fire. Aim.
- real time
- rearranging the deck chairs on the Titanic
- reimagining
- reinvent the wheel
- responsive
- revolutionize
- rich
- rightshoring
- rightsizing
- rockstar
- ROI
- run it up the flagpole
- scalability
- scratch your own itch
- scrum
- sea change
- seamless
- SEM
- SEO
- sexy
- shift
- sizzle
- slam dunk
- social currency
- social media
- social media expert
- social proof
- soft launch
- solution
- stakeholder
- standup
- startup
- stealth mode
- stealth startup
- sticky
- storytelling
- strategery
- strategy
- sustainability
- sweat your assets
- synergy
- take it offline
- team building
- tee off
- the cloud
- the mayor of _________
- thought leader
- tiger team
- tollgate
- top of mind
- touch base
- touchpoints
- transgenerate
- transparent
- trickthrough
- uber
- unicorn
- uniques
- unpack
- user
- usercentric
- value proposition
- value-add
- vertical cross-pollination
- viral
- visibility
- vision
- Web 2.0
- webinar
- what is our solve
- what’s the ask?
- win-win
- wizard