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Marketing buzzwords for 2014

Marketing buzzwords for 2014

In the marketing world, we are constantly trying to sell or be sold with the latest buzzwords. The truth is, they are often thrown around in situations where they are not needed or not justified to make a point. What is a buzzword anyway? The dictionary defines buzzword as:

buzz·word

noun ˈbəz-ˌwərd; first known use of the term buzzword was in 1946, according to the Merriam Webster dictionary

  1. a word or phrase that becomes very popular for a period of time
  2. an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen
  3. a voguish word or phrase —called also buzz phrase

We stumbled upon a list of popular marketing buzzwords from NGEN works that includes some of my favorites, including BYOD (device), game changer and make the logo bigger. Which ones do you use (or love to hate)?

  1. accelerate
  2. accountability
  3. action items
  4. actionable
  5. aggregator
  6. agile
  7. algorithm
  8. alignment
  9. analytics
  10. at the end of the day
  11. B2B/B2C
  12. bandwidth
  13. below the fold
  14. best of breed
  15. best practices
  16. beta
  17. big data
  18. bleeding edge
  19. blueprint
  20. boil the ocean
  21. bottom line
  22. bounce rate
  23. brand evangelist
  24. bricks and clicks
  25. bring to the party
  26. bring to the table
  27. brogrammer
  28. BYOD (device)
  29. change agent
  30. clickthrough
  31. close the loop
  32. codify
  33. collaboration
  34. collateral
  35. come to Jesus
  36. content strategy
  37. convergence
  38. coopetition
  39. create value
  40. credibility
  41. cross the chasm
  42. cross-platform
  43. cross-pollinate
  44. crowdfund
  45. crowdsource
  46. curate
  47. cutting-edge
  48. data mining
  49. deep dive
  50. design pattern
  51. digital divide
  52. digital natives
  53. discovery
  54. disruptive
  55. diversity
  56. DNA
  57. do more with less
  58. dot-bomb
  59. downsizing
  60. drink the Kool Aid
  61. DRM
  62. e-commerce hairball
  63. eat your own dog food
  64. emerging
  65. empathy
  66. enable
  67. end-to-end
  68. engagement
  69. engaging
  70. enterprise
  71. entitled
  72. epic
  73. evangelist
  74. exit strategy
  75. eyeballs
  76. face time
  77. fail fast
  78. fail forward
  79. fanboy
  80. finalize
  81. first or best
  82. flat
  83. flow
  84. freemium
  85. funded
  86. funnel
  87. fusion
  88. game changer
  89. gameify
  90. gamification
  91. glamour metrics
  92. globalization
  93. green
  94. groupthink
  95. growth hack
  96. guru
  97. headlights
  98. heads down
  99. herding cats
  100. high level
  101. holistic
  102. homerun
  103. html5
  104. hyperlocal
  105. i _______
  106. iconic
  107. ideation
  108. ignite
  109. immersive
  110. impact
  111. impressions
  112. in the weeds
  113. infographic
  114. innovate
  115. integrated
  116. jellyfish
  117. knee deep
  118. lean
  119. lean in
  120. let’s shake it and see what falls off
  121. let’s socialize this
  122. let’s table that
  123. level up
  124. leverage
  125. like _______ for _______
  126. lizard brain
  127. long tail
  128. low hanging fruit
  129. make it pop
  130. make the logo bigger
  131. maker
  132. marketing funnel
  133. mashup
  134. milestone
  135. mindshare
  136. mobile-first
  137. modernity
  138. monetize
  139. moving forward
  140. multi-channel
  141. multi-level
  142. MVP
  143. netiquette
  144. next gen
  145. next level
  146. ninja
  147. no but, yes if
  148. offshoring
  149. on the runway
  150. open the kimono
  151. operationalize
  152. opportunity
  153. optimize
  154. organic
  155. out of pocket
  156. outside the box
  157. outsourcing
  158. over the top
  159. paradigm shift
  160. patent pending design
  161. peeling the onion
  162. ping
  163. pipeline
  164. pivot
  165. pop
  166. portal
  167. proactive
  168. productize
  169. proof of concept
  170. public facing
  171. pull the trigger
  172. push the envelope
  173. put it in the parking lot
  174. qualified leads
  175. quick-win
  176. reach out
  177. Ready. Fire. Aim.
  178. real time
  179. rearranging the deck chairs on the Titanic
  180. reimagining
  181. reinvent the wheel
  182. responsive
  183. revolutionize
  184. rich
  185. rightshoring
  186. rightsizing
  187. rockstar
  188. ROI
  189. run it up the flagpole
  190. scalability
  191. scratch your own itch
  192. scrum
  193. sea change
  194. seamless
  195. SEM
  196. SEO
  197. sexy
  198. shift
  199. sizzle
  200. slam dunk
  201. social currency
  202. social media
  203. social media expert
  204. social proof
  205. soft launch
  206. solution
  207. stakeholder
  208. standup
  209. startup
  210. stealth mode
  211. stealth startup
  212. sticky
  213. storytelling
  214. strategery
  215. strategy
  216. sustainability
  217. sweat your assets
  218. synergy
  219. take it offline
  220. team building
  221. tee off
  222. the cloud
  223. the mayor of _________
  224. thought leader
  225. tiger team
  226. tollgate
  227. top of mind
  228. touch base
  229. touchpoints
  230. transgenerate
  231. transparent
  232. trickthrough
  233. uber
  234. unicorn
  235. uniques
  236. unpack
  237. user
  238. usercentric
  239. value proposition
  240. value-add
  241. vertical cross-pollination
  242. viral
  243. visibility
  244. vision
  245. Web 2.0
  246. webinar
  247. what is our solve
  248. what’s the ask?
  249. win-win
  250. wizard

 


 

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