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Marketing Without a Strategic Plan is a Big Mistake for Medical Practices

Marketing Without a Strategic Plan is a Big Mistake for Medical Practices

Is your practice marketing without a plan? Do you “react” to “special deals” on advertising when media reps call? You’re not alone. Marketing without a strategic plan is one of the biggest mistakes medical practices make. Time-starved practice administrators and physicians make snap decisions that result in not only lost time and money but also frustration.

Did you know that 84% of all consumers now use the web to find health-related information.* 78% want online access to medical records and test results; 26% would pay more to get it. 72% want online services to schedule appointments from their doctors, and 18% would pay more for it. 76% are interested in email access to their doctors, and 23% would pay more for this service. **

Using information such as this, Morris Creative Group can help practices develop and execute a strategy for providing excellent patient care while increasing profit.

Working collaboratively, we can:
• Help your practice to gain market share by increasing awareness
• Increase revenue
• Build patient volume to add new physician(s) and new offices
• Change patient mix, i.e., more electives or in-house diagnostics
• Minimize the impact of managed care
• Offset lower reimbursements

The process is simple:
Step 1: DISCOVERY
Step 2: PLAN THE PROGRAM
Step 3: EXECUTE/TEST
Step 4: ADJUST

Our approach is programmatic, not project oriented, and it makes a big difference.

• Source: Burst Research. August 2007.
• Source: The “2008 Survey of Health Care Consumers,” a representative poll of 3,031 Americans between the ages of 18 and 75, conducted by the Deloitte Center for Health Solutions Sept. 10-23, 2007.