Bernstein, Stair, & McAdams LLP is a highly-respected, 30-year-old law firm that needed to update its more traditional identity. Inspired by the art hanging on the walls throughout the office space and their “artful approach” to practicing law, the MCG team received special permission from a featured artist to utilize a portion of his artwork in the new BSM logo. This new logo was used to developed updated corporate identity materials including a letterhead, envelope, and business cards for the entire team. To accompany the new brand identity, the MCG team designed and developed a modern website that highlighted their experience as a firm, including strong copy that showcases their practice areas and attorneys.