Challenge
First National Bank of Carrolton had a problem, albeit a good one. They were growing, and their name no longer reflected their service area, which had expanded to include a larger footprint in Kentucky. Also, the bank was beginning to change how it did business, by integrating more virtual electronic banking technology instead of brick-and-mortar branches.
Solution
The president of FNB reached out to MCG to help with naming, a new corporate identity and collateral, brand standards, and signage. MCG provided consultation to the president and the board and helped the bank roll out a new, fresh, and modern look that will take them into a bright future.