Challenge
KDL Pathology is a leading, physician-owned pathology laboratory in Knoxville, Tennessee. Trusted by a wide network of healthcare practitioners, KDL is more than a regional enterprise. Yet, as a business, KDL struggled to capitalize on those connections and expand their reach. In short, KDL needed a new corporate identity.
Solution
MCG worked with KDL to create an identity that reflected a rapidly growing national presence using a variety of digital and content marketing efforts. Redesigned print materials were a top priority, including business cards, pens, flyers, mailers, and folders. MCG also developed a new website for KDL with crisp inbound content to match.