After moving his residence to downtown Knoxville, Dr. Bill Pippin quickly recognized a need for a high-quality urban dental practice that features esthetic offerings in the Downtown Knoxville area. Located in the First Horizon Plaza in Downtown Knoxville, Dr. Pippin came to MCG looking for a brand identity with a welcoming and luxurious look and feel that clearly communicated their diverse service offerings.
Morris Creative Group helped establish the name and brand identity for Marble City Dentistry and Facial Esthetics. Inspired by Tennessee Marble and the Dogwood tree, the brand identity features a look and feel unique to the Knoxville area. In addition, MCG completed the design and development of the Marble City Dentistry website featuring fresh copy that complimented the brand’s aesthetic. Once the website was completed and the practice officially opened, MCG completed a digital advertising campaign on Facebook.
In addition, MCG assists Marble City with public relations, print design, and social media management.