Metro Drug Coalition (MDC) created The Gateway to provide additional supports and on-going recovery to those transitioning from addiction treatment back into the community. MCG helped establish a brand identity that is consistent with the overarching Metro Drug Coalition brand identity but unique to the community. While the logo utilizes the same colors and typography used in the MDC logo, pillars were added surrounding the text to signify the steps of the recovery process and the bright future of individuals participating in the program.
Social Norming Campaign
With the goal of raising awareness regarding the positive practices surrounding Knox County Middle School student drug and alcohol usage, Metro Drug Coalition looked to Morris Creative Group for assistance with graphic design and digital ad management. MCG helped design four print and digital ad designs focused on friend perception, vaping, alcohol, and prescription drugs.
Once complete, Morris Creative Group helped to manage Facebook and Instagram Ads geared towards middle-school-aged students within Knox County.