Distinguished Professionals Education Institute (DPEI), a non-profit corporation designed to recruit and train subject matter experts to teach courses in critical shortage areas in Tennessee’s secondary school classrooms, approached MCG in search of a new brand identity and website to better communicate their role and generate awareness within the community.
Through a deep understanding of their organization, mission statement, vision, and impact on the community, our team delivered a new name – Professionals Teach — along with a modern logo and brand identity. MCG also designed and developed a new website to accompany their modern look. New brand messaging was written to help them best relay their mission statement and provide visitors with information on ways to get involved.