Challenge
Sevier County Bank, the oldest continuously operating business in Sevier County, came to Morris Creative Group looking for a strong marketing message to distribute throughout the community and in various branded materials. After a period of reorganization, the bank was looking for a marketing campaign that demonstrated their resilience and strong community foundation.
Solution
MCG developed various elements using Sevier County Bank’s existing brand identity, including a refreshed look for their debit cards, brochures, lobby signs and posters, and additional print materials.
The MCG team also helped Sevier County Bank launch a marketing campaign that served as a powerful ode to the community for their support over the years. Through various elements including print ads, billboard design and a television spot, “The Story of Us” marketing campaign was launched.