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Total Automotive Protection Plan

TAPP

Challenge

Total Automotive Protection Plan, or TAPP, is an after-market warranty available for used cars. TAPP provides peace of mind when purchasing a used car, but they needed a rebrand that reflected their trustworthiness as well as their services.

Solution

Although TAPP has several policies that protect their customers, their most notable is the “Million Mile Warranty,” which ensures that the TAPP Warranty lasts no matter how many miles are on your car. MCG focused on this infinite number of miles when designing the new corporate identity. The logomark mimics both an infinity sign and a road, while also providing a warmer and more comforting color palette.