3 Tools to Supercharge Your Marketing in 2017
The marketing and advertising landscape in today’s digital world is very different than it once was. Ratings and circulation no longer reign as king—now it’s all about page views, engagement, and conversions. This isn’t a bad thing, it just means new tactics and forms of media such as blogs and social networks have evolved into sustainable marketing strategies.
Keeping track of various day-to-day marketing activities such as blogging, social media publishing, email marketing, and everything in between can seem like an impossible task—and without the right marketing tools, it pretty much is. So to fill this need, marketing automation tools help marketers simplify many time-consuming tasks. In fact, the need to automate these activities and provide additional tracking capabilities was so great, the marketing software market has become oversaturated with countless solutions that all claim to have similar capabilities.
So now the question becomes, “Which marketing software tools do I actually need for my business?” Most of the tools on the market will claim to have basically the same features and functionality, but we’ve run across a few that blew us away with their capabilities. So here are 3 marketing tools you can implement to supercharge your marketing in the upcoming year.
- Website monitoring
- Lead generation – landing pages, CTA’s, workflows
- CRM tool
- Email marketing features
If you’re looking for an all-in-one marketing platform that allows you to easily monitor all activity on your site, look no further than HubSpot. One of the most robust marketing software products on the market, HubSpot has a fully integrated set of marketing tools ranging from blogging, social publishing/listening, keyword planning, email marketing and more.
HubSpot also offers a Customer Relationship Management tool (CRM), which helps companies track interactions with their future and current customers. The goal of implementing a CRM is to create a system that your sales and marketing teams can use to more effectively interact with prospects or customers. Basically, a CRM ensures that sales people have the necessary information to speak intelligently with potential customers. You business could be missing out if you aren’t using this powerful marketing tool.
- Real-time website tracking
- Heat maps
- Identifying sales funnels
HotJar is a marketing tool designed to help you optimize the conversion path on your website. Visual tools such as heat maps and visitor recordings can be used to understand what users really care about and usability issues by the way users navigate across pages. HotJar also offers feedback forms and polls that pop up on your website, making it easy to gather customer information. Setup with HotJar is very simple, and it integrates with most major content management systems.
- Content creation insights
- Influencer amplification
- Competition analysis
- Content marketing
If your organization is using content creation or inbound marketing as a strategy (and you should be!), you definitely need to use BuzzSumo. This tool helps brands understand what content is resonating with their audience through powerful insights. BuzzSumo’s social search engine compiles the most-shared content for authors, topics, or domains. In addition, BuzzSumo can be used to identify influencers in any topic area, and allow users to develop new relationships with thought leaders in their industry.
The world of marketing software can be a confusing and overwhelming place if you don’t know where to start. So to get you headed in the right direction we’ve put together our Beginner’s Guide to CRM. This guide will walk you through the features and benefits of any CRM worth its salt, and how to incorporate it into your organization’s sales process. Get your copy and set your marketing and sales teams up with better lead intelligence today.