The Digital World We Live In
Online grocery orders, virtual happy hours and hours of lost time spent scrolling through TikTok — we live in a digital world and our screen time is only increasing due in part to the COVID-19 pandemic. We’re accustomed to it within our personal lives, but have you considered how the digital world might impact your brand’s marketing strategies?
According to eMarketer, the average American spends more time looking at their phone than their TV. This means that your brand should be putting extra effort into establishing an online presence. Avoid getting lost in the noise of a competitor and ensure your brand is capitalizing on this opportunity by following these four tips:
Engage using social media.
Creating social media content that people want to interact with is key. Understand what your target audience is interested in and then use that knowledge to develop posts that are relevant and relatable. According to Market Dive, 90 percent of consumers say they buy from companies they follow on social media. Foster this relationship with existing customers while developing potential leads by having an engaging social media strategy.
SEO is still important.
BrightEdge found that organic search continues to serve as a large driver of Web traffic, with 53 percent of traffic to websites coming from organic search. In fact, SEO is extremely important in regard to market consideration — “organic search is a critical part of the research process, especially for products or services with a long sales cycle. People use search engines to create a list of candidates for the product or service and use them again to collect opinions and reviews that help them make decisions.”
Utilize targeted ads to reach the right audience.
Social media networks, such as Facebook, have gone all-in with targeted ads, meaning that these posts are inherently algorithm friendly. Using targeted ad, also referred to as paid digital ads, allows you to reach your target audience based on demographics and interests. You can also include specific call-to-actions that create a streamlined, more enjoyable customer journey. HubSpot recommends that regardless of what stage your business is in, social media advertisements can help promote your products and social media pages.
No one enjoys junk mail! Increase your open rate by creating personalized and interactive emails. Experian found that emails with personalization have six times higher transaction rates than blanket emails. Using automation tools to send emails based on preferences and recent customer activity can go a long way.
Are you ready to take your brand to the next level by enhancing your online presence? Give the Morris Creative Group a ring at 865-637-9869, or contact us online.