What to Look Forward to During the Super Bowl
As February approaches, so does Super Bowl XLVII. The San Francisco 49ers and Baltimore Ravens will play for a championship title, but what advertisement will reign supreme in USA TODAY’S Ad Meter poll? With football Sunday being right around the corner, there is a lot to look forward to during the commercial breaks. At an average cost of $3.7 million to $3.8 million per ad, the Super Bowl will consist of big plays from heavy hitters, and we’re not talking about the football players.
As it’s no surprise that Anheuser-Busch is one of the biggest buyers this year, purchasing four and a half minutes of airtime. These spots will be used to promote new additions to the company and to highlight the old. Anheuser-Busch will be introducing a higher-alcohol version of Budweiser and also bringing back the Clydesdale horses.
While we can count on the E-Trade baby making an appearance in this year’s program, Coca-Cola will be ditching the polar bears after generating 9 million participants in last year’s “Polar Bowl.” This year’s advertisements will be just as interactive; fans will be able to vote for the group of characters they wish to see “win the Coke” in the upcoming ad at https://www.cokechase.com. The first 50,000 people who vote during the Super Bowl will receive a free Coke.
In addition to the interactive commercials that will air on Sunday, Doritos has purchased two 30-second spots for the seventh edition of the Crash the Super Bowl contest. This year’s contest winner will get the chance to work with director Michael Bay on the set of Transformers 4. Voting for the best Doritos commercial ends today at 11:59pm CT.
Not only will this year’s game feature a 30-second spot featuring South Korean rapper, Psy, but Wonderful Pistachios is inviting its fans to upload a photo of how they “Get Crackin’ Gangnam Style.” This extension of their advertisement will give consumers a chance to win a 12-month lease on a Mercedes Benz SLK 250. This contest is sure to have people singing the most-watched song on YouTube (as if they weren’t already).
One popular Super Bowl advertiser—known for uplifting commercials about the economic revival, featuring stars such as Clint Eastwood and Eminem—is Chrysler. The Detroit giant has not released any information about this year’s ads. Whether this means it will not be advertising this year remains a mystery—until airtime.
Whether it contains babies, beer or a famous celebrity, this year’s Super Bowl ads are sure to be full of surprises. With so many chances to participate with interactive advertisements, viewers will not be bored during the commercial breaks. Prepare the snacks, grab a seat and get ready for the show; did we mention Beyonce was performing during half-time?
Sources:
https://adage.com/article/special-report-super-bowl/buying-super-bowl-2013/238489/
https://www.businessinsider.com/2013-super-bowl-ads-everything-we-know-2012-12?op=1
https://www.mlive.com/auto/index.ssf/2013/01/super_bowl_2013_detroit_automa.html
