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What You Need To Know About Google’s New Mobile-Friendly Website Requirements

What You Need To Know About Google’s New Mobile-Friendly Website Requirements

Google has been making headlines lately for their newest update that has a lot of businesses scrambling. Here’’s why: Tuesday, April 21st marks the date when Google is adopting a “mobile-friendly” format, and any business page that has not embraced the mobile formatting will not only lose “points” in their search engine optimization ranking, but their pages will not be visible on a mobile device. This is obviously bad news for these pages because the majority of Internet searches are done on a mobile device. You may be wondering, “what constitutes a mobile-friendly site?” Google announced that these sites are those with large text, easy-to-click links, or with responsive design (aka pages with layouts that adapt to the screen they are being viewed on–mobile, laptop, tablet, etc.).

Before the panic strikes, Google has released a mobile-friendly test (also available in an app) so you can enter your business’ URL and see if it is mobile-friendly (and if not, measures to take to fix the site).

Test your website here:


The remaining question you’’re left with is probably “”why?”” Taking a look at a few statistics, anywhere from a low 30% to as high as 70% of organic traffic originates from mobile devices. With this in mind, the goal of this update is believed to be that making these changes will provide a better mobile experience for searchers and give people what they want with the convenience they desire.

This is definitely something to be on the lookout for, not only as a business but as a consumer.

If you have questions or need help switching your sites to responsive design, contact us at Morris Creative Group.