Your 2014 Social Media Strategy

Your 2014 Social Media Strategy

Your 2014 Social Media Strategy

Hi everybody. It’s Chuck Morris at Morris Creative Group. I wanted to just share a few thoughts with you today on social media marketing for 2014. I know many of you are beginning to think about your goals for the year with regard to marketing; some of you may have even started that last year in the 4th quarter.

Today I just thought I’d share with you a worksheet that we do; it’s a one page plan that we put together every year, both for our own firm and for our clients. And I think it might be helpful to you.

So here it is; you can see it really is a one page plan. We’ve got, for convenience sake, down the left side there, we’ve got some log-in information. Sometimes it’s helpful to have that somewhere where you can see, at a glance, what the log-ins and passwords are for the various social media channels that you have.

Along the top, you’ve got the platform type, the target market, the type of content you plan to put there, and the frequency of that content; then, what the purpose is, what the metrics are, what your current stats are so you’ve got some way to measure your current metrics, and what your 2014 goal is going to be. And the last column on the far right is a way for you to look at your peers and see where your peers stand versus your own social media channels.

So hopefully this is helpful to you. I promise you if you spend a little bit of time with this you’ll be able to set a strategy here in the first of the year, and by the end of the year you’ll be able to look back and see what kind of progress you’ve made.

Hopefully this has been helpful to you. This has been M>Pact. This is Volume 1, Number 1. I hope to bring this to you on an occasional basis throughout 2014.