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How to Spruce Up Your Story

How to Spruce Up Your Story

When competing for the attention of your clients, your story may be the most compelling factor in someone’s final decision. A theatrical story about overcoming obstacles and conquering rivals will entice consumers, but the truth is that great companies don’t always have dramatic beginnings. So, how do you make your story compelling, even if you don’t have a blockbuster plot-line?

We found this infographic from Thinkshift Communications helpful. The Five Essential Elements of a Great Company Story explains how to make your company history a deciding factor for your customers, no matter how you got started.


You can find the original graphic and article at