MCG’s Favorite Marketing Trends of Summer 2020
The digital landscape has never been more active than in Summer 2020. With a majority of people confined to their homes, many utilized digital media as a way to connect, shop, and stay up to date on the latest trends and news stories. From social media to website design, the Summer of 2020 introduced some pretty sweet marketing trends.
Shoppable Instagram Posts
Recently, you may have noticed how much easier it is to purchase your favorite influencers’ or models’ products while scrolling through Instagram. Although the feature has been available since late 2016, this “new” shopping method allows users to purchase items within the app itself. Is this the end of lengthy captions outlining products and outfit contents? If so, we’re not mad about it.
Chatbots
Whether you’re booking a flight, ordering pre-prepared meals on your favorite brand’s website, or simply researching which marketing agency is the best fit for your needs, chances are you will interact with a chatbot. At this point, you’re hard-pressed not to run into a chat-bot on nearly every site you visit. Why? People want quick solutions, and chatbots provide just that. Chatbots are automated, instant information hubs that allow brands to give consumers useful information or solutions in a timely manner to increase customer satisfaction. We have never seen information so accessible and fast, and we are loving it.
Encouraging Ad Messages
In a global pandemic, it’s hard to find the right words to say. The balance between wanting to address the issue while avoiding the appearance of opportunism is a tricky one, especially for brands. Over the years, Unilever’s Dove brand has done an excellent job of tapping into the public’s emotional core. This ad in particular displays their gratitude for medical workers. Not only is the ad genuine, but it resonates with people from all walks of life, making for very successful advertising.
Short Form Videos
On social media, videos are the talk of the town right now. TikTok, Instagram Reels, and other short-form videos are capturing the attention of social media users one second at a time. This increasingly popular trend allows restaurants to showcase their food in ways they never have before, dancers to twirl their way to Instagram Fame, and brands to compact information into an entertaining and authentic one-minute clip. The bottom line: Video allows consumers to get to know each other in ways that still images and captions have never been able to do before, and we can’t get enough of it.
All-in-all, the trends we’ve seen throughout 2020 have been memorable to say the least. shoppable Instagram posts, chatbots, encouraging ad messages, and short form videos, and so many other trends have changed the way consumers and marketers go about their daily lives in 2020.
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