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Archers BBQ

Archers BBQ


With four locations around Knoxville, Archers BBQ needed a more consistent and professional brand identity to continue to grow and compete in the crowded fast-casual space.


MCG redesigned the logo and corporate branding to be simple, strong, and compelling, including a new color palette inspired by BBQ sauce colors. In addition, MCG redesigned the restaurant and catering menus and also assisted with photography.